About Catia
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I’m Catia Carvalho-Trooskin, a fractional client success and account operations partner helping growing businesses retain clients, manage delivery, and create stronger account relationships.
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Before launching Troo Virtual Services, I spent 18 years in wholesale sales, account management, and product development in the fashion industry. During that time, I managed multimillion-dollar retail accounts, worked with cross-functional teams, and sold more than $50M in personal wholesale sales volume.
That experience shaped how I work today.
I know that long-term client relationships are not built by accident. They are built through trust, communication, consistency, follow-through, and the ability to understand what a client needs before things fall apart.
Today, I bring that same client-centered, commercially minded approach to businesses that need stronger structure around client success, project delivery, and account operations.
Approach
Client-First Thinking. - I look at the business through the lens of the client experience: what clients need, what they were promised, where communication may be breaking down, and where retention or growth opportunities may exist.
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Structure Without Overcomplication - I help create simple systems for client communication, project tracking, onboarding, follow-up, and accountability — without building processes that are too heavy to maintain.
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Strategic Follow-Through. - I am not there to simply “do tasks.” I help keep the right priorities moving, identify gaps, and support the follow-through that protects client trust.
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Account Growth Mindset - Because of my sales and account management background, I naturally look for opportunities to deepen relationships, improve retention, and support long-term growth.
Experience
My background includes 18 years in wholesale sales, account management, product development, and client relationship management. I have managed high-value national retail accounts, collaborated with internal and external teams, supported complex timelines, and helped drive more than $50M in personal sales volume.
More recently, I have worked with consultants, agencies, coaches, and growing businesses as a project management and operations partner — helping manage client delivery, internal priorities, communication, workflows, and project follow-through.
My strength is sitting at the intersection of client relationships, project management, and operations. I help businesses create the structure needed to serve clients well, keep work moving, and grow without relying on founder memory, scattered messages, or constant fire drills.
Mission
My mission is to help growing businesses protect and grow their client relationships through stronger client success systems, clearer project delivery, and better account operations.
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I help business owners and teams move from reactive client management to proactive relationship management — so clients stay longer, projects run smoother, and growth becomes easier to sustain.